Christmas Preview

Christmas Preview

Date: Sunday, November 22, 2026
Time: 4:00 – 8:00 PM
Location: Downtown Chico

Overview

Since 1978, Christmas Preview has been a Downtown Chico tradition, drawing folks together in the heart of our community to officially kick off the holiday season! Downtown merchants roll out the red carpet with hospitality, festive decorations, entertainment, and a visit from Santa for family photos. Experiencing Christmas Preview is an essential part of celebrating the season in Downtown Chico.

Christmas Preview Street Closure Map

Participating Businesses & Activities

2026 participating businesses, activities, entertainment, and special promotions will be added as details are confirmed. Check back soon for updates!

Participation Sign-Up Info

Interested in participating in the 2026 Christmas Preview? Please select the appropriate application below.

For Downtown Chico Businesses

Downtown Chico businesses interested in participating in Christmas Preview can submit their information using the form below.

Downtown Business Participation Form

For Vendors & Outside Participants

Vendors and other participants interested in being part of Christmas Preview can submit an application using the form below.

Vendor & Participant Application

Volunteer

Volunteers play an essential role in making Downtown Chico events possible!

Volunteer Form

Contact

Downtown Chico Business Association (DCBA)
Welcome Center: 338 Broadway, Chico, CA 95928
Phone: (530) 345-6500
Email: events@downtownchico.com

DCBA Sponsorship Opportunities