37th Annual Christmas Preview in Downtown Chico

Please join us in kicking off the holiday season for our 37th Annual Christmas Preview!37th Annual Christmas Preview in Downtown Chico. Sunday, November 23rd from 4-8pm

Sunday, November 23rd, 2014 4-8pm

Downtown Chico officially kicks off the season in a tradition of holiday hospitality Sunday, November 23rd from 4-8pm— it's the much-anticipated Christmas Preview! Merchants debut their holiday cheer by inviting the community to delight in an evening filled with the sights, sounds and anticipation of the holidays.

Stores don beautiful decorations, provide entertainment and offer delicious refreshments. Strolling carolers add a special charm to the downtown streets. Santa will arrive to his station on Third Street & Broadway - a perfect opportunity for a visit and a photo.

Special “on-street” attractions include:

  • Mix 95.1 Christmas Karaoke
  • Fill Santa's Sleigh Toy Drive sponsored by Mix 95.1 and Chico Fire Department
  • The Salvation Army Red Kettle Campaign with bell-ringers and hot beverages served from the Disaster Services Canteen. 
  • The Train on Wheels provided by Max's Miracle Ranch with free rides offering a sneak peek into the holiday production "Believe" and ignite your holiday spirit!
  • Snapshots Photo bus with a fun and quirky photo opportunity.
  • DCBA Clean & Safe offering limited edition Jake Early-designed T-shirts.
  • Mary's Gone Crackers offering locally produced tasty treats
  • Sixth Street Center for Youth sharing information on Runaway Prevention.
  • And More!

Special note: The Yule Logs will be unable to perform at Christmas Preview this year due to unforeseen circumstances.

Jake Early T-shirts Available!

SUPPORT THE CAUSE!  Get this limited edition T-shirt, designed by local Chico Artist, Jake Early!  T-shirts are only $20 andLimited Edition Jake Early T-Shirts Supporting Clean & Safe efforts in Downtown Chico proceeds benefit Clean & Safe efforts in Downtown Chico.  

T-shirts available at Slice of Chico on Saturday, July 12th (booth located at 3rd & Broadway), at the Thursday Night Market (headquarter booth located at 3rd & Broadway) and at the DCBA office - 330 Salem Street.

On February 1, 2014 the DCBA took under its wings the Downtown Ambassador Program and the Jesus Center Clean-Up Brigade. Funds are needed to continue to support these two difference making programs. 

The mission of the Downtown Ambassador Program is to create a more welcoming downtown environment for the Chico community. The Downtown Ambassadors is a citizen engagement opportunity where volunteers contribute to a clean and safe downtown.   Ambassadors act as eyes and ears for public safety and social service partners by educating, assisting, and reporting as needed on various needs and problems.  

Performing cleaning services in the downtown corridor, two hours a day, six days a week, the Jesus Center Clean-Up Brigade not only keeps downtown clean, it also gives hope! The Brigade, consisting of four Jesus Center clients, has brought the group into contact with many business owners, community members and other homeless people. 

The Brigade exemplifies how collaboration among community groups such as the Jesus Center, the Downtown Chico Business Association and the North Valley Community Foundation can produce programs that simultaneously keep people off the streets and serve the community. 


Harvest Sidewalk Sale is next weekend!

Harvest 2014 header

Prices are FALLing in Downtown Chico!

First Thursday Night Market...April 3

The wait is over...Join us for the first Thursday Night Market of the season - April 3rd! Here is a sneak peek of the vendors who will be at the market to dazzle and entice you to depart with a full basket, tummy, and an awareness & appreciation of local poducts and services.


Ariza Farm

Artois Nut Company

Bordin-Huitt Ranch

California Organic Flowers

Cecchini & Cecchini Asparagus

Cheng's Berries

Dhillon Farm

Fruitiya Farm (formerly Proudworks)

Geffray's Gardens

GRUB Grown

TNM Presents...City Plaza Nights!

Thursday Night Market Presents...City Plaza Nights!

The DCBA is now accepting proposals for our "TNM Presents...City Plaza Nights!" special event series. Please help us bring some family friendly events to the city plaza this year and pull our community together!  Let's make the Thursday Night Market the very best in can be!  Is YOUR organization up to the challenge?  Click HERE for the information!

Vendor and Performer Applications now Available!

TNM Logo

Applications to participate in the Thursday Night Market as a Certified Grower, Vendor or Performer are now available!

Hometown Hospitality and FREE PARKING in Downtown Chico!

The Downtown Chico Business Association has partnered with the City of Chico this holiday season to spread some "Hometown Hospitality"...and FREE PARKING

Our primary mission for this campaign is simply to help create a more welcoming environment for our downtown guests during the holiday season!


Reflections of a Friday Night Concert sponsor

Thank you Amy Arendt of www.yourcablestore.com for a great write up about your experience at the Friday Night Concerts this season!

Click HERE for the full blog entry and photos!

Thursday Night Market, Featured Downtown Business-- Home Ec

Christianne Belles

Christianne Belles, owner of Home Ec in Downtown Chico, is a positive individual whose life philosophy surrounds around being happy and making others around her happy. Her positive attitude is most evident and definitely contagious. She brings this same attitude to her shop, Home Ec. As a Downtown Business owner, Christianne’s greatest joy comes from seeing customers humor themselves with the products Home Ec has to offer.